If...

  • your image is holding back your career

  • you are wasting time and money on clothes you don't wear

  • you need help resolving image concerns

Then let Dawn help you...

  • enhance your career

  • save you time and money

  • eliminate the stress of dressing from your life

If...

  • your executives' image are costing you sales

  • your staff dresses too casually

  • your competitors appear more professional

  • you need help resolving image problems

Then let Dawn help you...

  • save company time and money

  • increase sales

  • enhance performance

  • get in front of higher end buyers

  • open doors for business
     

Watch her video
 

Dawn Waldrop is a leading expert on business attire. She helps organizations increase revenues through the image of the employees. Dawn develops a system that leads employees to attire choices that are in alignment with the corporate interest while maintaining their authenticity and individuality.

 

Her uncanny ability to connect with audiences stimulates the participant’s self-awareness. Dawn uses visuals and audience participation to create a highly interactive, fun and powerful learning experience.

 

Programs deliver ways for each of us how to Be Our Own Person & Be Our Professional Best! Dawn’s captivating presence offers her audiences the know-how that enables them to produce immediate results and reap the benefits for years to come.  Whether a keynote presentation, half or full day training session, all are high energy, educational and very interactive. Executives experiencing Dawn’s one-on-one coaching gain promotions and increased earning potential. She motivates individuals how to present their best image for career success.

 

As a nationally recognized speaker she is interviewed on television and radio. Her articles and interviews appear in the Wall Street Journal, Entrepreneur, Sales & Marketing, Management Accounting, National Public Accountant, Opportunity World, Presentations, Professional Speaking, Secured Lender, and The Sales Trainer…

 

Since founding Best Impressions in 1989, associations (Sales & Marketing Executives, Society of CPAs, American Business Women…) corporations (Deloitte Touche LLP, Key Bank, Ritz Carlton, Merrill Lynch, Progressive Insurance…) and executives have experienced the power of a professional image for business success by attending Dawn’s programs.

 

She is the author of the book Best Impressions How To Gain Professionalism, Promotion and Profit.

 

Dawn's Programs

 

Corporate Training & Keynote Presentations

Visual Marketing

Keynote, Half or Full Day Programs

 

The participants learn how to develop an image that promotes their professional best for greater earning power. This is not ‘dress for success’. That mindset became too restrictive. It is about teaching participants how to be their own person and present their professional best.

 

Understanding what works best professionally specific to the industry, position level, job responsibilities and clientele. Understanding what works best personally specific to color, fit, personality and lifestyle.

 

Participants develop an awareness of: 

  • How humans interact with each other depending on the choice of attire.

  • Why we get different energies from clothes that affects our communication.

  • Just as you feel the difference so do your clients.

  • What creates these subtle yet powerful differences?

  • How these powerful differences affect earning power.

Programs include:

  • The image of the specific industry.

  • The benefits of an individual’s authentic and best professional image.

  • Ways to utilize appearance as a business tool to work for you.

  • Respectability robbers and how to avoid them.

  • Tips to save time and money in a professional wardrobe.

  • The importance of fine details.

  • The answer to why you feel comfortable in certain clothes and others you do not?

  • STOP with the Casual Issue: Teach employees the three levels of dress, what they are and when each is appropriate: Power Professional, Professional and Business Casual

  • Let them choose:  How they want to be perceived?

  • The power of color in attire.

  • Why and how we interact with each other based on personal coloring – a new business tool.

  • The subtle yet powerful messages different attire sends.

  • How do you want to be perceived? Are you sending that message?

How does the company want to be perceived? Are the employees sending that message?

Programs are interactive, participatory, entertaining and energizing as Dawn builds rapport with the audience. Her educational content is delivered with energy, stories, audience involvement, slides and visual props.

 

The participants walk away with specific action items to fine tune their professional image.

 

 The book Best Impressions How To Gain Professionalism, Promotion and Profit is a valuable resource tool for the participants.
 

Watch her video

 

Topics Include:

  • Create Visibility Today for Tomorrow’s Business Success

  • Are You Aware of What You Wear?

  • What Do They See When They See You Coming?

  • So, What is Business Casual?

  • Professionalism and Profit

  • Individuality and Image 

  • Business Casual Confusion - Finally The Answer

One-On-One Coaching

Executive Presence

This program motivates the executive how to present their best image for financial and career success.  It is designed for the executive who can effect some aspect of the business bottom-line by fine-tuning their appearance, attire and presentation. They are aware that their current choices currently do not support that.

 

"The sales department is still buzzing with tips you provided. Your presentation style enabled you to communicate useful information on a sensitive topic."

Jevin Dinchman, American Greetings

 

"Dawn’s presentation motivated me to clean out my closet and have my clothes tailored. The self-awareness she created made me think about what attire to buy specific to my career goal. Prior to these changes no one ever offered me anything. Two months later I was asked to support two VPs and my salary was increase several thousands of dollars."

Deborah A. Sukey     Luthern Hospital

 

"...there have been many improvements throughout the various work sites... employees have noticeably improved their appearance and manner... there is a greater respect for others and a better appreciation of positions and duties."

G. Lynn Nesbitt, University Hospitals

 

"... with your seminar and book they now have the knowledge to guide them in their decision making in dressing for client assignments and for our firm's casual days."

Jeanne M. Jolluck, KPMG Peat Marwick LLP

 

"The best compliment I can give you is thank you for showing me how I can be my own person and be my professional best!"

Case Western Reserve University MBA Student

 

"Participants said this was the best seminar they have attended. They enjoyed and learned from the participatory exercises."

Donald Goldman, Deloitte & Touche LLP

 

"Your program delivered substantive ways for each of us to improve our professional image. By providing concrete examples, you reached the challenging spectrum of attendees of clerical staff to managers."

Lawrence R. Mick, Key Corp

 

"Attendees walked away with tips on how to use appearance as a tool for greater professional impact and techniques to make the most of business opportunities. Comments ranged from fun, entertaining, interactive to educational."

Nina McCullough, Sales & Marketing Executives

 

"Comments such as "different but needed," "timely and helpful," and "fun" are floating about our system. Our greatest expectations were exceeded. Teachers and administrators have already put the information to work."

Jeanette F. Hedrick, PhD, Associate Superintendent, Cherokee County Schools
 

"People make comments daily and I have already noticed a difference in my own school faculty. Every person learned something that could improve their appearance and self concept."

Mary Beth Cornwell, North Carolina Schools

 

"Your program was the main attraction which made our women's health fair and Jones Center open house a huge success.Thanks for your informative and entertaining program Mirror Mirror on the Wall. You have an excellent stage presence and captured everyone's undivided attention. One attendee stated that you were one thousand per cent better than any other speaker she had ever heard. I appreciate your flexibility and willingness to incorporate our interests into your presentation."

Mitzi Kerr, Director of Women's Health

Medina General Hospital

 

"The evaluations were exceptional and the attendees felt this was the best ever Women's Health & Newborn Conference due to your closing presentation of "The Real Woman"! Hallway conversations about the presentation were excellent and so many have applied your suggestions to their daily professional attire! Thank you so much for participating in this major event."

Wanda Turner, RN, BBA

North Mississippi Medical Center

American Greetings

Association of School Business Officials International

Baker & Hostetler

Bank One Corporation

Case Western Reserve University

The Cleveland Clinic Foundation

Comcast

Deloitte & Touche LLP

Diebold

Ernst & Young LLP

Firstar

The Geon Company

Hahn, Loeser, Parks LLP

Key Corp

KPMG LLP

Lubrizol Corporation

The Marriott International

Matrix Essentials

Medina General Hospital

Merrill Lynch

NASA

National City Bank

National Association of Women Business Owners

North Carolina Schools

North Mississippi Medical Center

Ohio Schools

Ohio Society of CPA's

Parker Hannifin

Praxair, Inc.

Professional Secretaries International

Progressive Insurance

The Ritz-Carlton

Sales & Marketing Executives

Teacher of the Year Symposium

University Hospitals

Westfield Companies