About Dawn

Dawn Waldrop is a leading expert on business attire. She helps organizations increase revenues through the image of the employees. Dawn develops a system that leads employees to attire choices that are in alignment with the corporate interest while maintaining their authenticity and individuality.

Her uncanny ability to connect with audiences stimulates the participant’s self-awareness. Dawn uses visuals and audience participation to create a highly interactive, fun and powerful learning experience.

Programs deliver ways for each of us how to Be Our Own Person & Be Our Professional Best! Dawn’s captivating presence offers her audiences the know-how that enables them to produce immediate results and reap the benefits for years to come.

Whether a keynote presentation, half or full day training session, all are high energy, educational and very interactive. Executives experiencing Dawn’s one-on-one coaching gain promotions and increased earning potential. She motivates individuals how to present their best image for career success.

As a nationally recognized speaker she is interviewed on television and radio. Her articles and interviews appear in the Wall Street Journal, Entrepreneur, Sales & Marketing, Management Accounting, National Public Accountant, Opportunity World, Presentations, Professional Speaking, Secured Lender, and The Sales Trainer.

Since founding Best Impressions in 1989, associations (Sales & Marketing Executives, Society of CPAs, American Business Women) corporations (Deloitte Touche LLP, Key Bank, Ritz Carlton, Merrill Lynch, Progressive Insurance) and executives have experienced the power of a professional image for business success by attending Dawn’s programs.

She is the author of the book Best Impressions How To Gain Professionalism, Promotion and Profit.


Professional Affiliations


Praise for Dawn

"The sales department is still buzzing with tips you provided. Your presentation style enabled you to communicate useful information on a sensitive topic."
Jevin Dinchman, American Greetings

"Dawn’s presentation motivated me to clean out my closet and have my clothes tailored. The self-awareness she created made me think about what attire to buy specific to my career goal. Prior to these changes no one ever offered me anything. Two months later I was asked to support two VPs and my salary was increase several thousands of dollars."
Deborah A. Sukey, Luthern Hospital

"Participants said this was the best seminar they have attended. They enjoyed and learned from the participatory exercises."
Donald Goldman, Deloitte & Touche LLP

Work with Dawn